Publishing your own book online requires a website that will generate traffic and make sales. While the vast majority of eBook publishers choose the mini-website to promote their product, the simple reality is that such a design will never generate enough traffic to make the publisher happy.
If you think about it, the mini-website has one significant flaw: content. People that are browsing the web are looking for information, and the simple reality is that the mini-website has very little of it. What incentive do search engines have to send traffic to such a website? Even if people do find your site, what incentive will they have to stay? In other words, without real content, your website is virtually worthless.
Not only will search engines have a hard time sending you traffic, a one page sales letter screams site designed just to make money. By hosting content for your audience, you are establishing credibility and making it more likely will buy your eBook.
Sure a single page sales letter pushes the sale from the start, but it also turns off a number of people, and kills your sites credibility as a whole. Instead, design your site with the objective of both meeting visitor expectations and making it as easy as possible to land on the sales page. Treat the content pages of your site like a funnel, and make your goal to get the visitors onto the sales page. Your long term chances for making sales will be drastically increased compared to the single page mini-website. More eBook publishing secrets
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1 comment:
Sound,
You left a comment on a blog post of mine from 2005 about ISBN numbers. No, you don't need an ISBN to publish an eBook, nor a book for that matter, if you don't care about distribution. It's strictly an identifier for systems, not a legal issue.
Morris
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